(KANSAS CITY, Mo. - April 19, 2007) Building strong business relationships requires making a lasting favorable impression. Hallmark Business Expressions knows the impact personalized greeting cards can make, with results significantly better than typical customer communications tactics. That's why Hallmark Business Expressions recently announced an expansion to its Managed Card Program, a solution designed to make it easy for businesses to build and strengthen relationships using greeting cards, whether their employees are located on a single campus or spread across the country.

"Our Managed Card Program gives anyone in an organization easy access to a pre-approved collection of cards and customization options designed to reflect the company’s brand and strengthen relationships with its most important business contacts, "said Marc Wagenheim, product marketing director for Hallmark Business Expressions. "The expansion opens this solution up to a broader range of companies of varying sizes and marketing budgets."

Hallmark Business Expressions works closely with its clients' marketing organizations to ensure all cards used in a Managed Card Program are appropriate for the company brand, with appealing imagery and sincere, business-appropriate messages. Hallmark Business Expressions even can design cards specifically for the program and unique to the needs of an individual client. Additionally, a variety of personalization features can be incorporated into the selection process, including the ability to add a corporate logo, pre-approved personalized closing phrases and handwritten messages.

"The Program provides the ability to standardize messaging, ensure a consistent brand image, and streamline customer and sales communications across the enterprise," said Wagenheim.

An integrated Managed Card Program can result in significant savings for companies, as well. By consolidating company purchases under a single program, a company can save 60 percent or more compared with what it typically spends for holiday, thank you and birthday cards.

For companies, Managed Card Programs are easy to implement and manage. Employees access their program through a secured Web site, where they review their greeting card options, select a quantity and add personalization, if desired. Each order then is routed to Hallmark Business Expressions' fulfillment facility where the cards are customized according to user specifications, quality checked and prepared for mailing. Several billing, invoicing and reporting options also are available.

Leading companies in industries such as insurance, financial services, pharmaceutical and real estate work with Hallmark Business Expressions to successfully implement managed greeting card programs. For more information about the Managed Card Program, call 800-603-0651.


About Hallmark Business Expressions
Hallmark Business Expressions helps businesses cultivate relationships using greeting cards to communicate with key customers, prospects, employees and donors. Serving a wide variety of companies, from the Fortune 100 to small businesses, Hallmark Business Expressions provides distinctive ways to stay in touch and make a lasting impression. The company offers a full line of Everyday and Holiday greeting cards for businesses and a variety of personalization and mailing services at http://www.BusinessGreetings.com. The company also offers custom design services for customers who require a unique card to meet a specific business objective.

Created by the company that has helped people express themselves for nearly a century, Hallmark Business Expressions offers businesses that same knowledge and expertise in business greeting cards. Hallmark Business Expressions is a subsidiary of Hallmark Cards, Inc., headquartered in Kansas City, Mo.