Hallmark Business Expressions Unwraps Newest Line of Newest Line of
Business Holiday Cards

2007 holiday line offers broad range of choices for businesses

(Kansas City, Mo. - Sept. 5, 2007) Hallmark Business Expressions, a subsidiary of Hallmark Cards, Inc., focused on helping businesses strengthen relationships with employees, customers and other key stakeholders, today unveiled its new holiday card line reflecting the latest trends in today's business environment. The 125-card line incorporates a wide variety of design and messaging options so businesses can choose the card that best represents their organization. Nearly half of this year's designs are new.

"Holiday cards help strengthen relationships and businesses are realizing the holidays are an opportunity to make a lasting impression with customers, prospects and employees," said Marc Wagenheim, product marketing director for Hallmark Business Expressions. "We're pleased to provide a wide variety of cards that enable our customers to communicate appropriately and authentically with the people who matter most to their business."

In response to recent trends, the company's holiday line features an expanded range of general holiday cards, in addition to specific cards for Christmas, Hanukkah and Kwanzaa. The line also features eight new collections of holiday cards ranging from cityscapes and landscapes to sophisticated, contemporary and elegant stylings. One premium collection exclusively features cards with intricate laser die-cut designs.

In addition to being able to add a personal closing inside their cards, this year businesses can add a full color logo and choose from several different sentiment options, such as "With sincere appreciation for your business and best wishes for the coming year," "Wishing you a wonderful holiday season," or "Just taking a moment in this busy holiday season to say thanks for everything you do." Each sentiment has been hand-lettered by one of Hallmark's expert lettering artists.

The 2007 line also includes a selection of Thanksgiving and New Year's cards, providing businesses with the opportunity to communicate with customers, employees and other key stakeholders during an extended holiday timeframe from November through January.

Through its Web site,  www.BusinessGreetings.com, Hallmark Business Expressions also offers a full line of over 100 designs for "everyday" business sending situations including Birthday, Thank You, Anniversary, Congratulations and Sympathy, as well as personalization and mailing services. In addition, businesses receive free ground shipping on all holiday card orders this year and can also receive Crown Rewards points on their purchases.

About Hallmark Business Expressions
Hallmark Business Expressions helps businesses cultivate relationships using greeting cards to communicate with key customers, prospects, employees and donors. Serving a wide variety of companies, from the Fortune 100 to small businesses, Hallmark Business Expressions provides distinctive ways to stay in touch and make a lasting impression. The company offers a full line of Everyday and Holiday greeting cards for businesses and a variety of personalization and mailing services at http://www.BusinessGreetings.com. The company also offers custom design services for customers who require a unique card to meet a specific business objective.

Created by the company that has helped people express themselves for nearly a century, Hallmark Business Expressions offers businesses that same knowledge and expertise in business greeting cards. Hallmark Business Expressions is a subsidiary of Hallmark Cards, Inc., headquartered in Kansas City, Mo.