Podcast Interview - Corporate Apology Cards
(Target Marketing - October 2008) Doris Hammeke, Director of Client Services with Hallmark Business Expressions talks with Heather Fletcher about corporate apology cards during DMA 08 in Las Vegas, NV.

Hallmark Business Expressions Unveils New Card Collection For B-To-B Marketers
(BtoB Online - May 19, 2008) Hallmark Business Expressions, the b-to-b subsidiary of Hallmark Cards, Monday announced the release of its latest collection of business greeting cards for everyday occasions.

Building Buzz With A Personal Touch
(Sales & Marketing Management - May 6, 2008) High-value customers are the lifeblood of any organization. Indeed, according to a 2006 study by the Kamaron Institute, loyal customers spend some 80% more than others. Yet, customer loyalty seems to be declining across many industries. So how can sales and marketing managers help their teams build customer loyalty, turning sometime-customers into loyal ones?

Birthday Treats From Businesses
(Live & Learn Blog, The Ledger - March 18, 2008) I love getting birthday cards (July 2, people), and I love them even more when they come with coupons, discounts and free stuff. Apparently, I'm not alone. In a recent national consumer survey, Hallmark Business Expressions found that 75 percent of respondents...

Birthday Cards Are Popular With Business
(OC Register Blog - March 12, 2008) Birthdays are a good excuse for businesses to contact their customers. That’s the conclusion of a new survey by Hallmark Business Expressions, the business-to-business subsidiary of Hallmark Cards.

Not Too Late For Holiday Cards
(Entrepreneur Blog - Dec. 11, 2007) Several weeks ago, we blogged about sending business greeting cards to your clients, vendors and employees. Now, Hallmark Business Expressions has some tips for companies wanting to spread last-minute holiday cheer.

Tip Of The Day: Preparing Those Greeting Cards
(OC Register Blog - Nov. 25, 2007) Today’s tips come from Hallmark Business Expressions, the greeting card company’s line of business-to-business cards. "A holiday business greeting card done right will strengthen the personal relationship with each customer and also reflect the company’s brand, values and culture..."

Business Trends In Holiday Greeting Cards
(Kansas City Star Workspace Blog - Nov. 20, 2007) If your organization hasn't already sent out holiday greeting cards, it may be behind the pack -- the trendsetting pack, that is. Hallmark Cards and other greeting card companies have noticed a move toward earlier holiday greetings. Here are some tips from Hallmark Business Expressions.