Missouri Retailer Scores Big with Birthday Cards

Two years ago the Busy Bee retail store in Springfield, Missouri, started sending personally signed Hallmark Business Expressions birthday cards to their top customers. Each card contained a personalized insert offering $10 off the customer's next purchase of $10 or more.

Results were immediate and dramatic: a 42 percent response rate in the program's first month. Last year, approximately 35-45 percent of customers who received birthday cards from Busy Bee redeemed the $10 offer.

Overall response was so strong that Busy bee actually realized a profit from their birthday card program. That wasn't their original intent, but a very happy bonus.

Do the same for your business with birthday cards from Hallmark Business Expressions.

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