Stay Top-Of-Mind with the people who matter to your business — your customers!
Building and sustaining business relationships — especially in today's tough economy — requires ongoing communication. Recent research proves that sending business greeting cards is a valuable and personal way to recognize your customers.
Did you know*?
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8 in 10 consumers believe there is value in receiving greeting cards from a business.
Nearly 50 percent are more likely to do future business with or say something positive to others about a company that sends them business greeting cards.
Almost 1/3 of consumers say receiving greeting cards from a business is likely to increase their overall trust in that business.
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*Source: 2009 Independent HBE Attitudinal Study including 2,000 respondents
Everyday events and milestones are great opportunities that open the door for communication with the people who matter to your business. These personal, meaningful touch points will go a long way toward strengthening relationships with customers.
Say Thanks — Send a thank you card to customers after a purchase or referral, or to simply thank him or her for being a loyal customer. Consider including an incentive in your thank you card, such as 10 percent off the next purchase.
Welcome Customers — Have a new customer? Be sure to welcome him or her with a welcome card — you'll make the customer feel good about choosing you.
Celebrate an Accomplishment — Send a congratulations card if a customer recently won new business, got a promotion or had a major life event take place, such as a marriage or the birth of a child.
Show You Care — Offer condolences or care when a customer goes through a difficult time by sending a sympathy card or a care and concern card to say, "I'm thinking of you."
Recognize a Career Milestone — Send an anniversary card to a customer who is celebrating a work or career anniversary.
Wish a Happy Birthday — Be sure you keep track of customers' birthdays. Then, send them a birthday card on their special day.
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