Business Thank You Cards: Showing Appreciation Boosts Loyalty With Customers and Employees

A thank you goes a long way in today's business world.

The simple acts of thanking customers for their business and encouraging employees with a kind word, can help retain customers and employees. Sending out business thank you cards is simple, too. To get started, try these ideas:

Say "Thank You" Often. Do you have a great customer? Then be sure to thank them. Stay top-of-mind by sending a business thank you card expressing how much their time, a referral or their loyalty means .

Follow Up with Prospects. Attracting new business means making a lasting, favorable impression with your key prospects. Send a thank you card after meeting with prospects. A well-placed, "Thank you for your time, I hope we can meet again soon to continue our discussion..." puts the ball in the recipient's court without being too pushy.

Add a Personal Touch. Make an extra effort to personalize the card. Signing the card personally—even if your name is preprinted on the card—makes customers and employees will feel valued. Even better, write a personal note if you have the chance.

Recent research found that 66 percent of consumers indicated a greeting card sent to show appreciation for a purchase or referral makes them more likely to do future business with the sender (Hallmark Business Expressions national consumer attitude study, 2008).

So, go on. Thank your customers and employees – you'll be thankful you did.

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