Q: In today's technological world, how can you build stronger relationships with customers and bypass email overload?
A: Businesses move at a rapid pace. With email and instant messaging systems, business communications can be virtually instantaneous. But, the fast-paced nature of these communications doesn't necessarily help you strengthen business relationships. In this ever-changing, on-the-go world, a personalized note can speak volumes. Even if you send a card with a simple message - "It was great to talk with you about working together," or "Thanks for staying late to finish the report on Friday" -the fact that you took the time to include a handwritten sentiment shows, "I took the time to write because you're important to me."
Q: How can I keep my customers coming back even if I'm not having a sale or special offer?
A: Keep in touch! Customers who know they matter to your business won't wait for a sale to return. Reach out to customers throughout the year to establish a relationship. Using business greeting cards can be a great way to recognize birthdays and anniversaries, acknowledge an upcoming meeting, highlight an article your customer might value, recognize a customer's business or personal milestone, or simply say, "Thanks!" to loyal customers. Using personal communication establishes you as a business that cares about the customer, and it creates a strong impact in a world of impersonal communication.
Have a question about business communication? Let us know! We look forward to reading your questions and answering as many as possible in future issues of our newsletter.
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