Notes of Thanksgiving Boost Business

It's never been more important to say thanks to your customers and employees. In lean economic times, keeping loyal customers at the register and dedicated employees behind it can be a gift to your business' bottom line.

According to a recent, national survey by Hallmark Business Expressions, 73 percent of responses indicated positive responses to receiving a greeting card from a business, saying they appreciate the gesture, feel like the sending company genuinely cares about them, and are more likely to do business with the company.

It can be as simple as sending customers a greeting card with a handwritten note of thanks. Choose one of Hallmark Business Expressions' Thanksgiving cards and you'll guarantee that the card is office-appropriate. Refer to specific purchases or referrals if possible, or simply thank customers for their continued patronage. For the price of a card and a stamp, you can make customers feel appreciated and encourage their repeat business.

Now for even better news -- when you pair your greeting card with a discount offer, customers will be even more likely to do business with you. According to the survey, pairing a card with an offer makes 75 percent of consumers more likely to do business with the sender. So extend an offer as a way of thanking you most loyal customers. Or, in the true spirit of the holiday, to all your customers! Reaching out on a personal level could be the key to turning a now-and-then customer into a regular one.

Employees appreciate a note of thanksgiving, too. In fact, recognizing employees for a specific job well done or even a year of excellent work is key to motivating them and retaining them, saving money for your business in the long run. Recognition Professionals International (RPI) estimates the cost of replacing an employee is equal to 30 percent of that employee's annual salary, so keeping trained, efficient employees on-staff is important for morale and your company's bottom line. Take time to thank your employees during this holiday, but don't forget to do it throughout the year, as well!

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