Message of the Month:
Birthday Wishes

But wishing someone a Happy Birthday should mean more than just signing your name to the company card.

Everyone appreciates having their special day acknowledged with a birthday card. From the CEO on down, everyone has a birthday and it's a great opportunity to show employees, colleagues and customers that you're thinking about them.When you remember to send business birthday cards to your clients, they're more likely to keep thinking of you for their business needs. And for employees, thoughtful gestures like sending business birthday cards can help create loyalty in the workplace.

Here are some simple ways to send your best birthday wishes...

Make it Personal. Do you have an employee that likes dogs? Do you have a customer who loves biking? If you know the recipient fairly well, choose a card that shows it. They'll appreciate the extra thought. Think business casual. Though your birthday card should be personalized for the recipient, remember, this is still a business communication. Keep your message warm, congratulatory and professional. The birthday card may be posted in the recipient's office, so remember others will read it, too. Say something. Take time to jot a quick note to the recipient. Writing a note underscores the fact that you appreciate the person and what he or she means to your business. A personalized greeting card goes a long way in a world filled with email, phone calls and text messages. Make your birthday wishes distinctive and heartfelt, for example: > Thinking of you on your birthday > Hope your birthday brings you one good thing after another > May life's best be yours!

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