If you're uneasy about using cards to stay in touch, let us help. After all, Hallmark has been helping people say the right thing at the right time for almost 100 years, and Hallmark Business Expressions specializes in cards designed for business use. Here are some sample messages that are appropriate for most business situations (you can adapt and personalize them to fit your needs).

Birthday
Everyone appreciates having that special day acknowledged. Make your birthday wishes distinctive and heartfelt.

*        Thinking of you on your birthday

*        Hope your birthday brings one good thing after another.

*        May life's best be yours!

*        Celebrate!

Customer Thanks
Have a great customer or other business contact? Be sure to thank them!

*        Your confidence in our company means a lot. Thanks for calling us.

*        Thanks for taking the time to call with your ideas. Your feedback will help us improve our service.

*        I hope you enjoy your new product. Please call if I can answer any questions.

Congratulations
Share in the triumphs and achievements of your employees and customers. They'll be glad you did.

*        It's great to see a hard worker get what you deserve.

*        There's no stopping you!

*        Way to go!

Sympathy
When a co-worker, employee, or client suffers a loss, it can be hard to know just what to say. A simple expression of concern and understanding means the most.

*        Special thoughts are with you at this time.

*        With sympathy and understanding thoughts in the loss of the one so close to you.

*        Hoping that you find peace and comfort in warm memories.

*        Heartfelt sympathy to you and your family.

Staying in Touch
Maintaining positive business relationships means keeping in regular touch, even if there's nothing urgent to discuss.

*        I was looking through my files and realized we hadn't talked in a while. Hope you're having a terrific summer.

*        It's always great to hear what you're up to. See you at your next appointment!

Employee or Co-Worker Appreciation
If you work with great people, you know how lucky you are. Don't forget to let them know too!

*        I really appreciate the extra efforts you've made recently.

*         I couldn't have gotten through this project without your help...you're a lifesaver!

*        If I could pick a "Dream Team," you'd definitely be on it!

*        You're amazing! I admire the way you manage to handle everything at work and be a terrific mom, too.

*        You didn't have to pull an all-nighter on that project, but you did. Your hard work hasn't gone unnoticed.

*        This company is very lucky to have you. I'm glad you're on the team.

Passing Along Information
Finding time to share information with a valued client, co-worker, or employee is well worth the effort, and it's a great way to let them know you're thinking about them.

*        Hope this brochure answers some of your questions about our services.

*        This was in Tuesday's paper. I wanted to make sure you saw it!

*        We just got the new model you asked me about during your last visit. Just wanted to ask you to let me know if you need more information!

Requesting a Referral
You know that referrals from happy customers are a great way to grow your business, but maybe you feel a bit uncomfortable asking for them. The right card paired with the right approach can make this kind of prospecting much easier. The most subtle way to ask for a referral, of course, is to slip a few extra business cards in an earnest, handwritten thank-you note. You might personalize the note with a message like one of these:

*        I really enjoyed working with you/your company on this project. If I can be of service to you or any of your friends/neighbors/co-workers, please don't hesitate to call me or pass my name along!

*       If you know anyone else who might benefit from my products/services, I'd be grateful if you'd let them know about my company.

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